A face view of a flower of Pholisma sonorae. There are about twice as many flower parts as in the ordinary borages, such as forget-me-not and heliotrope. The color and shape of the flowers suggests that they might be pollinated by long-tongued bees, but no studies have apparently been done on that yet. The sepals turn dark brown very quickly. There are numerous light brown wooly hairs on the sepals.